SM Woman Launches its Summer 2017 Collection

Monday, March 06, 2017

SM Woman launches its new Summer collection – a cruise classic resort wear designed for the everyday modern woman.  Of optic whites, tropical blues and subtle florals; crushed poplins, sporty synthetics and sheer tulles — the collection boasts a welcoming range of pieces that always cater to every age, shape and lifestyle.

SM Woman Launches its Summer 2017 Collection

Key Summer Trends

Botanicals – this printed lineup separates tailored in sharp shapes: with only grommets, knotting and tiles for detail


Nautical – this set gives our classic one-piece/ two-piece swimwear a twist with the sailor stripe and lace-up detail
The Romantic collection is easy neutrals in flounced black and white bikinis; made poolside chic in sheer embroidered cover-ups cut close to the body

Poplin Collection - does well with an exaggerated touch, a constant interplay between pleats and drapers

All-white is reinvented in resort-ready fabrications but still done up in effortless silhouettes and off-shoulder sheathes


A Celebration of All Women: SM Offers 10% Discount


SM Woman’s launch of the Spring/Summer 2017 collection also kicks-off the beginning of Women’s Month in all SM Stores nationwide; that means a special promotion of 10% off on all regular-priced items exclusive to women for all Wednesdays of March.

For style updates, follow @smwoman and @gtwbysm.

Hello, it's me @ SM Woman event last March 1, 2017! #FashionForEveryWoman

With these beautiful ladies! 💖

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